about the company
service first is a regional lender focusing on providing a variety of mortgage options to first-time and experienced buyers.
- branding
- content architecture
- copywriting
- graphic design
- marketing leadership
- social media
my role
i initially came to service first to help optimize marketing workflows and processes. eventually my role was expanded to include design assistance and content creation, among other team duties. upon the exit of marketing leadership, i was asked to take over leading and building the team.
my day-to-day consisted of strategic planning, team development, field marketing, and general direction for my direct reports. we developed an expansive library of marketing assets, including one sheeters, videos, social media ads, and ebooks.
aside from external revenue-generating activities, i worked with my reports to develop several internal items as well, including apparel, meeting collateral, recognition giveaways, and recruitment materials.
my deliverables
assets developed by my team
